Strategies and Policies: Concept of Corporate Strategy, formulation of strategy, Types of strategies, Types of policies, principles of formulation of policies,
Organizing: Nature and Purpose of Organizing, Bases of Departmentation, Span of management, Line – Staff relationship & conflict, Delegation – Bases & Kind of Delegation. Decentralization- Methods of Decentralization, Management by Objective (MBO)
Controlling: Concept and Process of Control. Control Techniques.
Business Communication: Importance and nature of business communication, Effective communication skills; Process of communication, Verbal and Non-Verbal communication. Barriers in communication
Nature and scope of Managerial Economics: Marginal analysis: Objective of a firm. Demand function. Elasticity of demand and its significance in Managerial decision-making: Cost curves and economics of scale: Price and output determination under – perfect, monopoly, monopolistic and oligopoly competition.
Business Environment: PESTEL factors
Market Segmentation, Targeting and positioning.
Product decisions —product mix, product life cycle, new product development, branding and packaging decisions; Pricing methods and strategies
Promotion decisions — promotion mix, advertising, sales promotion, publicity and personal selling.
Channel management – Types and functions, Selection, Cooperation and conflict management, SCM
Ethics in Marketing
Current Issues in Marketing: Role of Information Technology in Marketing; Brand Equity; Global Marketing-EPRG Framework, International Business Environment. Foreign Market Entry; CRM; Societal Marketing; Green Marketing; Services Marketing: Retail Marketing; Rural Marketing
Journal, ledger and trial balance: Preparation of Financial Statement – Trading and P & L Account and Balance Sheet
Management Accounting: Nature, scope and tools of Management Accounting; Management Accounting vs. Financial accounting; financial analysis, Ratio analysis, Fund- flow statement, Cash-flow
Statement Depreciation: Depreciation concept, advantages and disadvantages, SLM and WDV Methods.
Cost-Volume-Profit Analysis: BEP, Margin of Safety, P/V Ratio.
Ratio Analysis—Liquidity, Profitability, Leverage, Activity.
Leverage Analysis: Operating Financial and Combined Leverages Capital Budgeting: Time Value of Money, DCF and Non DCF Methods for Evaluating Projects.
Cost of Capital: Cost of Debt, Cost of Preference, Cost of Equity, Weighted Average Cost of Capital.
Theories of capital structure, Factors determining capital structure, Optimum capital structure; Management of working capital – Cash, Receivables and Inventory Management, Internal Financing and Dividend Policy; Financial Modeling.
Primary Market & Secondary Market: Regulation of Indian Securities Market; Stock Market Volatility.
Acquisition of Human Resources: Job Analysis, Manpower Planning, Recruitment, Selection, Induction, Placement, Promotion and Transfer.
Development of Human Resources: Training & Development, Performance Appraisal, Career and Succession Planning.
Maintenance of Human Resource: Compensation and Reward Management, Employee Welfare; Industrial Relations, Trade Unions; Dispute Resolution & Grievance Management.
Organisational Behaviour: Personality, Perception, Values, Job Attitudes. Learning, Motivation- Concept and Theories, Leadership- significance, styles and theories, Group Behaviour- Defining and Classifying Groups, Group Structure and Processes, Conflict, Negotiation and Inter Group Behavior, Organizational Change; Conflict Management; Stress Management.
Computers, Hardware, Software, Operating system, Memories, Basics of MS Office, Role of IT in Management, Internet, Recent Development in IT.