RU DET Syllabus Journalism and Mass Communication

RU DET Syllabus – JOURNALISM AND MASS COMMUNICATION A GREAT FUTURE RELIES
ON GREAT EFFORT.

1. Media and Society – functions, role, access and interaction. Contemporary developments in the media as an institution.
2. Different Schools of thoughts – related communication discipline: Media Content: Information, Education & Entertainment; Functions of Media; Impact of Media; and Media Economics and Finance.
3. Communication & mass communication theory
A. Concept of Communication & Definition
Elements of Communication
History of Communication
Functions of Communication
Communication & Socialization
B. Forms of Communication
(a)
i. Intrapersonal Communication
ii. Interpersonal Communication
iii. Small Group Communication
iv. Public Communication
v. Mass Communication
(b)
i. Non-verbal Communication, Body Language
ii. Verbal Communication
C.
Models of Communication
i. SMCR Model
ii. Shannon & Weaver Model
iii. Laswell’s Model
iv. Osgood’s Model
v. Schramm’s Model
vi. Newcomb’s Model
vii. Convergent Model
viii. Gate keeping Model
D.
i. Intrapersonal Communication
ii. Interpersonal Communication
iii. Small Group Communication
iv. Public Communication
v. Mass Communication
(b)
i. Non-verbal Communication, Body Language
ii. Verbal Communication
E.
Theories of Mass Communication
Theories of Mass Communication
Limitations of Mass Communication Demassification, Demystification, Decentralization, Future trends in Mass Communication

F.
Development-Concepts, Paradigm<br>
Role of Mass Communication in Development & Social Marketing, Indian Experiences of Developments & Social Marketing

G. Media Systems & Theories of Media
i. Authoritarian
ii. Libertarian
iii. Socialistic
iv. Social-responsibility
v. Development Media Theory
vi. Participatory Media System
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Pablo Picasso Painting Club

Pablo Ruiz Picasso was a Spanish painter, sculptor, print maker, ceramicist and theatre designer. Throughout the long course of his career, he created more than 20,000 paintings, drawings, sculptures, ceramics and other items such as costumes and theatre sets. He is universally renowned as one of the most influential and celebrated artists of the twentieth century.
Pablo Picasso Painting Club at Renaissance University provides a platform to all the members to express their talents in the field of art which otherwise would have remained hidden. It is a community of art enthusiasts with a motive to provide each other a safe space to stay connected and listen to their art. The club has been instrumental in bringing out the creative, expressive and aesthetic potential of each student through various programmes and sessions.

William Somerset Maugham Literature Club

William Somerset Maugham was an English author and playwright. He was one of the highest-paid writers of the early to mid-twentieth century, Maugham wrote fiction, memoir, travelogues, and plays.
The Literature Club at Renaissance University Indore aims to promote all literary related domains such as short story writing, book reading, debating, poem reciting, impromptu speaking, storytelling, creative writing etc. among students. The club throughout the year designs and conducts events aimed at honing these skills.
The Literary Club has been founded to promote language and literature. Through these activities, literary coordinators (student and teacher) reach out to language and literature lovers and try to create a space for sharing ideas, emotions and thoughts. The Club is instrumental in building a community of creative, imaginative and thoughtful human beings.