B.Com Sales and Advertising



Program Highlights
  • Manage the media and different aids of advertising in the markets.
  • Market analysis: Learn how to analyze product demand and market conditions, including competition, and establish communication to finalize sales.
  • Group projects: Assigned group projects promote group dynamics and help improve organizational and leadership skills.
  • Latest trends and equipment: Stay up-to-date with the latest trends and equipment in advertising and marketing.
  • Overall, this program provides a rigorous approach to advertising and marketing education, equipping students with the skills to manage media and advertising aids, analyze market conditions, and establish communication to finalize sales. Group projects promote leadership skills, and the program stays up-to-date with the latest trends and equipment.
About Course

B.Com Special Elective in Sales and Advertising at Renaissance University:

The B.Com Special Elective in Sales and Advertising is a specialized course designed for students interested in the fields of sales and advertising. The course is structured to provide students with an in-depth understanding of the sales and advertising processes, techniques, and strategies that are essential for success in these industries.

The course curriculum covers topics such as the fundamentals of sales and advertising, market analysis and research, consumer behavior, branding, communication strategies, sales management, and digital marketing. Students are exposed to various case studies, simulations, and real-life scenarios to help them develop a practical understanding of these concepts.

One of the key benefits of this course is the hands-on learning experience that students receive. Through projects and assignments, students get to work on real-world sales and advertising scenarios, which helps them develop critical thinking, problem-solving, and decision-making skills. Additionally, students are encouraged to participate in industry visits, guest lectures, and workshops to gain exposure to the latest trends and practices in the field.

Upon completion of the course, students are equipped with the skills and knowledge required to pursue careers in sales, advertising, marketing, public relations, and related fields. Graduates can also pursue further studies in specialized areas such as digital marketing, branding, and sales management.

Program Fees




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Key Facts

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3 Years


Course Type

Full Time


Course Start

Session 2023


Our Faculty Our Faculty

Pablo Picasso Painting Club

Pablo Ruiz Picasso was a Spanish painter, sculptor, print maker, ceramicist and theatre designer. Throughout the long course of his career, he created more than 20,000 paintings, drawings, sculptures, ceramics and other items such as costumes and theatre sets. He is universally renowned as one of the most influential and celebrated artists of the twentieth century.
Pablo Picasso Painting Club at Renaissance University provides a platform to all the members to express their talents in the field of art which otherwise would have remained hidden. It is a community of art enthusiasts with a motive to provide each other a safe space to stay connected and listen to their art. The club has been instrumental in bringing out the creative, expressive and aesthetic potential of each student through various programmes and sessions.

William Somerset Maugham Literature Club

William Somerset Maugham was an English author and playwright. He was one of the highest-paid writers of the early to mid-twentieth century, Maugham wrote fiction, memoir, travelogues, and plays.
The Literature Club at Renaissance University Indore aims to promote all literary related domains such as short story writing, book reading, debating, poem reciting, impromptu speaking, storytelling, creative writing etc. among students. The club throughout the year designs and conducts events aimed at honing these skills.
The Literary Club has been founded to promote language and literature. Through these activities, literary coordinators (student and teacher) reach out to language and literature lovers and try to create a space for sharing ideas, emotions and thoughts. The Club is instrumental in building a community of creative, imaginative and thoughtful human beings.