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RU DET Syllabus – JOURNALISM AND MASS COMMUNICATION A GREAT FUTURE RELIES
ON GREAT EFFORT.
“Success is the sum of small efforts, repeated day in and day out.”
ROBERT COLLIER
1. Media and Society – functions, role, access and interaction. Contemporary developments in the media as an institution.
2. Different Schools of thoughts – related communication discipline: Media Content: Information, Education & Entertainment; Functions of Media; Impact of Media; and Media Economics and Finance.
3. Communication & mass communication theory
A. Concept of Communication & Definition
Elements of Communication
History of Communication
Functions of Communication
Communication & Socialization
Elements of Communication
History of Communication
Functions of Communication
Communication & Socialization
B. Forms of Communication
(a)
i. Intrapersonal Communication
ii. Interpersonal Communication
iii. Small Group Communication
iv. Public Communication
v. Mass Communication
i. Intrapersonal Communication
ii. Interpersonal Communication
iii. Small Group Communication
iv. Public Communication
v. Mass Communication
(b)
i. Non-verbal Communication, Body Language
ii. Verbal Communication
i. Non-verbal Communication, Body Language
ii. Verbal Communication
C.
Models of Communication
i. SMCR Model
ii. Shannon & Weaver Model
iii. Laswell’s Model
iv. Osgood’s Model
v. Schramm’s Model
vi. Newcomb’s Model
vii. Convergent Model
viii. Gate keeping Model
Models of Communication
i. SMCR Model
ii. Shannon & Weaver Model
iii. Laswell’s Model
iv. Osgood’s Model
v. Schramm’s Model
vi. Newcomb’s Model
vii. Convergent Model
viii. Gate keeping Model
D.
i. Intrapersonal Communication
ii. Interpersonal Communication
iii. Small Group Communication
iv. Public Communication
v. Mass Communication
i. Intrapersonal Communication
ii. Interpersonal Communication
iii. Small Group Communication
iv. Public Communication
v. Mass Communication
(b)
i. Non-verbal Communication, Body Language
ii. Verbal Communication
i. Non-verbal Communication, Body Language
ii. Verbal Communication
E.
Theories of Mass Communication
Theories of Mass Communication
Limitations of Mass Communication Demassification, Demystification, Decentralization, Future trends in Mass Communication
Theories of Mass Communication
Theories of Mass Communication
Limitations of Mass Communication Demassification, Demystification, Decentralization, Future trends in Mass Communication
F.
Development-Concepts, Paradigm<br>
Role of Mass Communication in Development & Social Marketing, Indian Experiences of Developments & Social Marketing
G.
Media Systems & Theories of Media
i. Authoritarian
ii. Libertarian
iii. Socialistic
iv. Social-responsibility
v. Development Media Theory
vi. Participatory Media System
i. Authoritarian
ii. Libertarian
iii. Socialistic
iv. Social-responsibility
v. Development Media Theory
vi. Participatory Media System