- Exposes students to the rigors of advertising and equips them to be able to manage the media along with different aids of advertising in the markets.
- Analysing the demand of a product and reading its market conditions, including competition; and then to be able to establish a communication accordingly to finalise sales.
- Students of the program are assigned group projects that promotes group dynamics and helps improve the organisational and leadership skills.
The School of Commerce at Renaissance University offers Bachelors of Commerce in advertising, sales and management. This course enables the students to develop skills required for job/vocation in advertising, personal selling and salesmanship. Students will understand the concept of creativity in depth with the knowledge of the growing importance of creativity in today’s competitive world.
Advertising and Public Relations play a vital role in fulfilling this ‘communication’ aspect. In this context, B.Com (Advertising, Sales and Management) programme of Renaissance University clearly works on its objective to equip students with finer nuances of Advertising, Sales Promotion, Public Relations and Sales Force Management.
This program enables the students to develop the skills required for job/vocation in advertising, personal selling and salesmanship. On the other hand, a student will also be equipped with the skills required to motivate and train the sales force and enhance their productivity. After completion of the course, students can pursue their carriers as Client Service Manager, Account Executive, Copywriter, Content writer, Marketing Research Executive etc
Candidates must have scored 50% (for SC/ST/OBC 45%) marks in aggregate in 12th Standard or an equivalent examination, recognized by State or Central Education Board.
25,000/- per year