B.Com Special Electives Sales and Advertising




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Program Highlights
  • Exposes students to the rigors of advertising and equips them to be able to manage the media along with different aids of advertising in the markets.  
  • Analysing the demand of a product and reading its market conditions, including competition; and then to be able to establish a communication accordingly to finalise sales.
  • Students of the program are assigned group projects that promotes group dynamics and helps improve the organisational and leadership skills.
About Course

The School of Commerce at Renaissance University offers Bachelors of Commerce in advertising, sales and management. This course enables the students to develop skills required for job/vocation in advertising, personal selling and salesmanship. Students will understand the concept of creativity in depth with the knowledge of the growing importance of creativity in today’s competitive world.

Advertising and Public Relations play a vital role in fulfilling this ‘communication’ aspect. In this context, B.Com (Advertising, Sales and Management) programme of Renaissance University clearly works on its objective to equip students with finer nuances of Advertising, Sales Promotion, Public Relations and Sales Force Management.

This program enables the students to develop the skills required for job/vocation in advertising, personal selling and salesmanship. On the other hand, a student will also be equipped with the skills required to motivate and train the sales force and enhance their productivity. After completion of the course, students can pursue their carriers as Client Service Manager, Account Executive, Copywriter, Content writer, Marketing Research Executive etc


Candidates must have scored 50% (for SC/ST/OBC 45%) marks in aggregate in 12th Standard or an equivalent examination, recognized by State or Central Education Board.

Program Fees
Course Fees

45,000/- per year





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Key Facts

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3 years


Course Type



Course Start

New batch 2023 onwards



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Pablo Picasso Painting Club

Pablo Ruiz Picasso was a Spanish painter, sculptor, print maker, ceramicist and theatre designer. Throughout the long course of his career, he created more than 20,000 paintings, drawings, sculptures, ceramics and other items such as costumes and theatre sets. He is universally renowned as one of the most influential and celebrated artists of the twentieth century.
Pablo Picasso Painting Club at Renaissance University provides a platform to all the members to express their talents in the field of art which otherwise would have remained hidden. It is a community of art enthusiasts with a motive to provide each other a safe space to stay connected and listen to their art. The club has been instrumental in bringing out the creative, expressive and aesthetic potential of each student through various programmes and sessions.

William Somerset Maugham Literature Club

William Somerset Maugham was an English author and playwright. He was one of the highest-paid writers of the early to mid-twentieth century, Maugham wrote fiction, memoir, travelogues, and plays.
The Literature Club at Renaissance University Indore aims to promote all literary related domains such as short story writing, book reading, debating, poem reciting, impromptu speaking, storytelling, creative writing etc. among students. The club throughout the year designs and conducts events aimed at honing these skills.
The Literary Club has been founded to promote language and literature. Through these activities, literary coordinators (student and teacher) reach out to language and literature lovers and try to create a space for sharing ideas, emotions and thoughts. The Club is instrumental in building a community of creative, imaginative and thoughtful human beings.