Duration: 3 Years
Course Type: Full Time
Commerce is the field most close to management. Rather management is the derived one, however vast too. Collaborating both the streams make it a bigger and giant course with a huge scope.
Analysing the demand of a product and reading its market conditions, including competition; and then too be able to establish a communication accordingly; interesting right? Yes this interesting is the field of advertising and sales clubbed with commerce studies.
Advertising and Public Relations play a vital role in fulfilling this ‘communication’ aspect. In this context, B.Com (Advertising, Sales and Management) programme of Renaissance University clearly works on its objective to equip students with finer nuances of Advertising, Sales Promotion, Public Relations and Sales force Management. This program enables the students to develop skills required for job/vocation in advertising, personal selling and salesmanship. On the other hand, a student also will be equipped with skills required to motivate and train the sales force and enhance their productivity.