28 September 2018
A guest lecture on digital marketing was organised for the students of M.B.A. The resource person for the session was Dr. (Mrs.) Sneha Sharma Ma’am. Dr. Shreshth Chhabra Sir introduced and welcomed the resource person.
Dr. Sneha Sharma introduced the students to the concept of Digital marketing & its importance in today’s digital age. She also highlighted the different digital media used for marketing, their important features and benefits. She gave the example of XUV car pre-launching test drive as proposed from facebook with the help of digital marketing and advertisements. The talk was well received by MBA students.